is an event-based analytics platform that provides advanced tracking and reporting capabilities. To configure GA4, you need to create a GA4 property in Google Analytics, set up a data stream, and install the tracking code using either Google Tag Manager (GTM) or gtag.js. GA4 automatically tracks pageviews, scrolls, outbound clicks, and file downloads, but for more customized tracking, setting up custom events is essential.
Custom events in GA4 help track specific user interactions like form submissions, button clicks, or purchases. You can set up custom events using GTM by creating a GA4 Event Tag, defining event parameters, and setting up triggers. Alternatively, you can use gtag.js to manually send event data by adding a script that includes gtag('event', 'event_name', {parameter: value}).
Once custom events are set up, you can monitor them in GA4 under Reports > Engagement > Events. To track specific interactions as conversions, you can mark certain events as conversion events in the GA4 Admin settings. Proper GA4 configuration with custom event tracking ensures detailed insights into user behavior, helping businesses optimize their digital strategies effectively.