Hi there!
I am Taslima
I’m a Data-Driven Digital Marketer Specializing in Web Analytics and advanced conversion tracking solutions, with over 3+ years of experience helping businesses optimize their data insights.
I’m an FB Conversion API, GA4, GTM & Google Ads Tracking Expert skilled in maximizing tracking accuracy and improving event match quality for stronger marketing results.
EXCELLENT
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Taslima is very professional. She will listen to your needs and go above and beyond to make you happy with her work.
Taslima actively listens to your needs and goes the extra mile to ensure you're fully satisfied with her work.
Amazing!!!...Knows what she's doing, understood what i was trying to accomplish and executed it perfectly!!!
Focus Areas
Google Tag Manager (GTM) setup & debugging
Google Tag Manager (GTM) allows you to manage and deploy marketing tags (such as GA4, Facebook Pixel, or custom scripts) without modifying the website code. Setup involves adding the GTM container code to your site, configuring triggers and variables, and publishing tags. Debugging can be done using GTM’s Preview Mode and browser tools to ensure tags fire correctly.
Google Analytics 4 (GA4) configuration & custom events
Google Analytics 4 (GA4) is an event-based analytics platform that provides advanced tracking and reporting capabilities. To configure GA4, you need to create a GA4 property in Google Analytics, set up a data stream, and install the tracking code using either Google Tag Manager (GTM) or gtag.js. GA4 automatically tracks pageviews, scrolls, outbound clicks, and file downloads, but for more customized tracking, setting up custom events is essential.
Facebook Pixel & Conversion API integration for accurate tracking
Facebook Pixel and Conversion API (CAPI) integration ensures accurate tracking of user interactions, improving ad performance and attribution.
Facebook Pixel is a JavaScript snippet added to your website to track user actions like page views, add-to-cart, and purchases. To install it, go to Meta Business Manager → Events Manager, create a Pixel, and add the Pixel code to your website. If using Google Tag Manager (GTM), set up a Meta Pixel Tag, enter your Pixel ID, and configure event triggers.
Google Ads conversion tracking & enhanced e-commerce tracking
Google Ads Conversion Tracking helps measure user actions like purchases, sign-ups, and form submissions after they interact with an ad. To set it up, go to Google Ads > Tools & Settings > Conversions, create a new conversion action, and choose a type (Website, App, Phone Calls, or Import). Copy the Google Ads Conversion Tag and add it to your website using Google Tag Manager (GTM) or by placing it directly in the <head> section. If using GTM, create a Google Ads Conversion Tag, enter the Conversion ID and Conversion Label, and set up triggers like form submissions or purchases. You can verify the tracking setup in Google Ads > Conversions and monitor conversions in reports
Multi-platform tracking & server-side tagging
Multi-platform tracking allows businesses to monitor user interactions across websites, mobile apps, and other digital channels. By integrating Google Analytics 4 (GA4), Facebook Pixel, Google Ads, and other tracking tools, marketers can gain a unified view of customer behavior. This is achieved through tracking pixels, event-based data collection, and cross-domain tracking. Google Tag Manager (GTM) simplifies managing multiple tracking codes, ensuring efficient data handling. For mobile apps, Firebase Analytics helps track app events, which can be linked to GA4 for seamless cross-platform insights.
Troubleshooting & fixing tracking issues
Troubleshooting and fixing tracking issues is essential to ensure the accuracy and reliability of your data. The first step is to verify that your tracking code, like Google Analytics or Facebook Pixel, is correctly installed on your website. Tools like Google Tag Assistant or Facebook Pixel Helper can help ensure the tags are firing properly, and you should check that the correct tag is placed in the appropriate section of your site’s HTML.
I Manage the Technical Configuration for Successful Paid Advertising
- Facebook Pixel & Conversion API
- Conversion & Server-Side Tracking
- Google Ads Enhanced Conversion Tracking
- Google Analytics 4 Installations & Reporting
- Social Platform Pixel Setup like TikTok, Snapchat
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Multi-platform tracking & server-side tagging
Multi-platform tracking and server-side tagging ensure accurate data collection across different devices, browsers, and marketing platforms while improving data privacy and performance. Multi-Platform Tracking Multi-platform
Google Ads conversion tracking & enhanced e-commerce tracking
Google Ads Conversion Tracking and Enhanced E-commerce Tracking are essential for measuring ad performance and user interactions on your website. Google Ads Conversion Tracking Google
Facebook Pixel & Conversion API integration for accurate tracking
Facebook Pixel and Conversion API (CAPI) integration ensures accurate tracking of user interactions, improving ad performance and attribution. Facebook Pixel is a JavaScript snippet added
Google Analytics 4 (GA4)
is an event-based analytics platform that provides advanced tracking and reporting capabilities. To configure GA4, you need to create a GA4 property in Google Analytics,
Assisting You in Tracking Paid Ad Conversions to Boost Performance by 3x
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