Google Ads Conversion Tracking and Enhanced E-commerce Tracking are essential for measuring ad performance and user interactions on your website.
Google Ads Conversion Tracking
Google Ads Conversion Tracking helps track user actions like purchases, sign-ups, or form submissions after they click on an ad. To set it up:
- Go to Google Ads → Tools & Settings → Conversions and create a new conversion action.
- Select a conversion type (Website, App, Phone Calls, or Import).
- Copy the Google Ads Conversion Tag and add it to your website using Google Tag Manager (GTM) or directly within the
<head>section. - If using GTM, create a Google Ads Conversion Tag, enter the Conversion ID and Conversion Label, and set the trigger (e.g., form submission or purchase).
- Verify tracking in Google Ads > Conversions and check for conversions in your reports.
Enhanced E-commerce Tracking (for Google Analytics 4)
Enhanced E-commerce Tracking provides detailed insights into shopping behavior, product impressions, checkout, and purchases. To implement:
- Enable E-commerce tracking in GA4 Admin → Data Streams → Enhanced Measurement → Enable E-commerce events.
- Use Google Tag Manager to send e-commerce events like
view_item,add_to_cart,begin_checkout, andpurchase. - If using gtag.js, implement event tracking manually with: htmlCopyEdit
gtag('event', 'purchase', { transaction_id: 'T12345', value: 100.00, currency: 'USD', items: [{id: 'product123', name: 'T-Shirt', price: 25.00, quantity: 2}] }); - Test and validate events using Google Tag Assistant or GA4 DebugView.
For Google Ads & GA4 Integration, link both accounts in Google Analytics Admin → Google Ads Linking to track conversions across platforms accurately. This setup improves ad performance, optimizes bidding, and enhances audience retargeting.