Multi-platform tracking & server-side tagging
Multi-platform tracking and server-side tagging ensure accurate data collection across different devices, browsers, and marketing platforms while improving data privacy and performance. Multi-Platform Tracking Multi-platform tracking allows businesses to track user interactions across websites, mobile apps, and other digital channels. By integrating Google Analytics 4 (GA4), Facebook Pixel, Google Ads, and other tracking tools, marketers […]
Google Ads conversion tracking & enhanced e-commerce tracking
Google Ads Conversion Tracking and Enhanced E-commerce Tracking are essential for measuring ad performance and user interactions on your website. Google Ads Conversion Tracking Google Ads Conversion Tracking helps track user actions like purchases, sign-ups, or form submissions after they click on an ad. To set it up: Enhanced E-commerce Tracking (for Google Analytics 4) […]
Facebook Pixel & Conversion API integration for accurate tracking
Facebook Pixel and Conversion API (CAPI) integration ensures accurate tracking of user interactions, improving ad performance and attribution. Facebook Pixel is a JavaScript snippet added to your website to track user actions like page views, add-to-cart, and purchases. To install it, go to Meta Business Manager → Events Manager, create a Pixel, and add the […]
Google Analytics 4 (GA4)
is an event-based analytics platform that provides advanced tracking and reporting capabilities. To configure GA4, you need to create a GA4 property in Google Analytics, set up a data stream, and install the tracking code using either Google Tag Manager (GTM) or gtag.js. GA4 automatically tracks pageviews, scrolls, outbound clicks, and file downloads, but for […]